|Re: Linux Logo
Linus Torvalds (firstname.lastname@example.org)
Thu, 9 May 1996 17:48:56 +0300 (EET DST)
Somebody had a logo
competition announcement, maybe people can send their
ideas to a web-site..
Anyway, this one looks
like the poor penguin is not really strong enough to
hold up the world, and it's going to get squashed. Not a
good, positive logo, in that respect..
Now, when you think
about penguins, first take a deep calming breath, and
then think "cuddly". Take another breath, and
think "cute". Go back to "cuddly"
for a while (and go on breathing), then think
With me so far? Good..
Now, with penguins,
(cuddly such), "contented" means it has either
just gotten laid, or it's stuffed on herring. Take it
from me, I'm an expert on penguins, those are really the
only two options.
Now, working on that
angle, we don't really want to be associated with a
randy penguin (well, we do, but it's not politic, so we
won't), so we should be looking at the "stuffed to
its brim with herring" angle here.
So when you think
"penguin", you should be imagining a slighly
overweight penguin (*), sitting down after having gorged
itself, and having just burped. It's sitting there with
a beatific smile - the world is a good place to be when
you have just eaten a few gallons of raw fish and you
can feel another "burp" coming.
(*) Not FAT, but you
should be able to see that it's sitting down because
it's really too stuffed to stand up. Think "bean
Now, if you have
problems associating yourself with something that gets
off by eating raw fish, think "chocolate" or
something, but you get the idea.
Ok, so we should be
thinking of a lovable, cuddly, stuffed penguin sitting
down after having gorged itself on herring. Still with
NOW comes the hard
part. With this image firmly etched on your eyeballs,
you then scetch a stylizied version of it. Not a lot of
detail - just a black brush-type outline (you know the
effect you get with a brush where the thickness of the
line varies). THAT requires talent. Give people the
outline, and they should say [ sickly sweet voice,
babytalk almost ]"Ooh, what a cuddly penguin, I bet
he is just _stuffed_ with herring", and small
children will jump up and down and scream "mommy
mommy, can I have one too?".
Then we can do a larger
version with some more detail (maybe leaning against a
globe of the world, but I don't think we really want to
give any "macho penguin" image here about
Atlas or anything). That more detailed version can spank
billy-boy to tears for all I care, or play ice-hockey
with the FreeBSD demon. But the simple, single penguin
would be the logo, and the others would just be that
cuddly penguin being used as an actor in some tableau.